The ‘word’ or ‘phrase’ you type in a Search Engine such as Google, Bing, Yahoo, etc., to find particular information is a KEYWORD. But, there is more to this simple definition! Let’s say a user is searching for summer casual t-shirts near him/her. They type ‘summer t-shirts’, and there will be hundreds of search results. After that, the user becomes a little ‘specific’ with the terms. For example, white summer T-shirts. There will be search engine results on white t-shirts. Now, the user has a liking for cotton clothes. So, he/she can use the term- “white cotton summer t-shirts”. The keyword selection is specific, as the user is looking forward to buying cotton t-shirts for summer. Nowadays, comparison Ads are provided by Google. Users can compare the prices and click on buying the t-shirt with the best customer review and rating. It is a KEYWORD. The above search term was a specific long-tail keyword, SEO optimized, and it provided accurate results. Similarly, businesses must incorporate terms, words, phrases, and search queries that are industry-based. It will help them reach out to their target audiences quickly.
Why Is a Keyword Important?
The WORDS you use in your web content, blogs, articles, product descriptions, meta titles, and meta descriptions are clues for the Search Engines. Google is the market leader, with a share of around 81.95% in the desktop usage market. It shows that billions of users prioritize using Google to search for a particular product, service, etc. By optimizing your industry-related words or phrases, the focus of search engines like Google gets diverted to your website. Businesses must use Search Engine Optimization to optimize short-tail and long-tail keywords. The idea is to get into the head of the audience, and it is possible with fully optimized KEYWORDS. Match the searches of your audience so that you end up reaching out to the potential target audience for your business.
(Source: https://www.semrush.com/blog/what-are-keywords/)
Types of Keywords You Must Know
When creating online content, you must be aware of certain types of keywords. Let’s discuss them below:
- Short-Tail Keywords: There are no more than two words, and they are simply known as search terms. These are initial phrases or terms that will come to your mind when opening a new business. For example, cookies, ice-cream parlors, winter jackets, AI-powered tools, etc.
- Long–Tail Keywords: This keyword type gets a small number of searches, but they are quite accurate for businesses to be found online. There are supporting keywords and topical ones, which help your target audience find your products and services.
- Informational Keywords: These keywords have a low conversion rate, but they are good for establishing your authority online. When you provide information on certain products and services, it increases the customer’s buying intent. You can develop trust among the audience by providing them with righteous information.
- Geo-Targeted Keywords: These keywords help with local SEO. They are used to target the users of a particular place or location. The geo-targeted keywords improve the local search ranking.
- Primary Keywords: These are the main keywords on which the business’s content is planned. They are related directly to your products or services. For example, if you design bridal wear. The primary keywords will be bridal wear, bridal lehenga, etc. With primary keywords, most write-ups have secondary keywords targeted, too. Here, it can be gold bridal lehenga, multicolored bridal wear, etc.
- Navigational Keywords: These keywords help you land on the specific web page or site that the brand is targeting. The keyword is mainly the brand name, the brand’s product name, or the service to help users navigate to a particular site location. Like, if the user is searching for Nike, they can simply write Nike and land on their official website.
While inserting the keywords in a particular content, you must be aware of the keyword density. Like, if the total word limit of the content is 1,000 words. The keyword needs to be used 10 times. So, the keyword density can be calculated as 10/1000 *100= 1%. Moreover, 1% to 2% is always the good keyword density and placement of industry-based keywords in a content or website’s page.
How to Find the Right Keywords?
There are certain best practices followed for placing the keywords so that they can rank online. Here are a few considerations that specialists can use to find the right keywords and rank them to leverage the brand online.
- Find Your Buyers Persona: By having a clear understanding of your buyers, you can create a buyer’s persona and choose the right keywords. You can find the ideal keywords by using tools like Google Keyword Planner, Aherfs, SEMRush, etc.
- Focus on the Keyword Competition: Once you have done the keyword selection for a particular audience type, now is the time to focus on the market competition. The experts must analyze the competitors’ keywords, and select the trending ones according to the business’s requirements.
- Choose the LSI Keywords: Google loves keywords that fall under LSI or Latent Semantic Indexing. It helps businesses to narrow down the keyword search term to the one that is near to their business terms. You can always do A/B Testing to check which keywords are trending and the ones attracting your audience.
- Collect the Buyers Data: You must collect data regularly to analyze the results that you are receiving by using narrowed-down industry keywords. Keep the keywords that are already trending and improvise by searching for new keywords. Google Search Console can help you track how your website is performing for the keywords chosen. It will assist in making the right choice for choosing the business-related keywords.
How Can You Get Maximum Traffic?
Choosing the right keywords and optimizing them for your business is the main way to attract maximum traffic to your website. If you are not an expert, you can hire a professional and reputed SEO company, Addigo Media. Their SEO experts will conduct the right keyword selections to rank your business website on the first page of Google Search Engine. By choosing the keywords that represent your business precisely, you can tap into the domestic and international markets without any hassle. The geo-location and navigational keywords will help your business the most. Creating backlinks on the KEYWORDS by using them as anchor texts will also scale your online campaigns.
Hire the Right SEO Specialists!
If you are still looking for organic lead generation, choosing the SEO specialists will help you pick the right keywords for your business’s products and services. Addigo Media can prove helpful in discovering a whole lot of business-related keywords for you. They will support your online campaigns using the right keywords. Get affordable and simple quotes for your keywords campaign and rank higher by using the best SEO services in the region.
