UI and UX are two words that we have heard frequently. These are mostly used when we talk about website design or website development. The UX is the user experience and the UI is the user interface.UI refers to the on-screen elements like the buttons, toggles, screen icons, and other visual elements. UX refers to the interaction a user has with the product and it includes how you feel about the interaction.
The only thing that matters for a great website is an easy-to-navigate UI and UX. An engaging UI will help you create a memorable UX. The UI depends on the major elements like page layout, interactive elements, color scheme, font selection, and wireframe and prototype fidelity.
On the other hand, the UX elements include competitor research, brand persona, information architecture, online wireframes and prototypes, testing and troubleshooting, and design updates and improvements.
However, both these components are a vital part of your website.
Read on to know how they impact the working of your website.
How UI/UX Impacts Your Website?
83% of the customers believe seamless user experience across all devices is essential. 80% of brands will pay more for a better user experience.
A well-done UX design will triple your website conversion rates. So, your UI/UX impacts your website design and conversion rates.
Let’s discuss that below.
- Influences User Retention
The UX and UI of your website strongly influence your website performance. The clean and intuitive navigation system and patterns will enhance your user experience and help them find the products or services they want. A cluttered website design can drive the users away, which will bring down user engagement rate. A well-structured and straightforward website can only encourage your users to stay longer and help them engage with your brand.
- Increase Brand Credibility
Your brand perception and credibility depend on your UI and UX designs. A visually appealing website with an easy-to-navigate interface can only make your potential users stay and convert. When hiring an expert for website development, make sure they understand these components.
They must follow a step-by-step UI design process from choosing a layout for your website to color and logo. There must be a proper UI and UX style guide that has proper documentation, components, and references for collaboration. A professional-looking website can only enhance your site’s user engagement, credibility, and reliability. It will convey an impression that the brand is trustworthy.
- Focus on Page Load Speed
The business owners running their business online must focus on speed alongside the user interface and user experience of the website. Slow-loading pages can have an adverse effect on the user experience. According to the study, the page load speed must be 2.5 seconds on the desktop and 8.6 seconds on the mobile device. It shows that if your website does not load during a specific time, there is a high chance users will abandon your brand’s website. The optimization of images, videos, and code for the website is a must. Excessive animation and heavy graphics can lead to poor UX.
- Provides Competitive Edge
Do you know how much a UI/UX can impact your competition rate?
Well, if not, think about it now.
There may be millions of websites in your domain or maybe hundreds of them.
You can have the right product or might be giving great services, but if not presented properly, your users will not be interested in your brand. A good UI interface can help you stand among your competitors and beat them in this cutting-edge competition.
This will also help in providing your users with enhanced engagement and experience. In return, it will help you with increased ROI.
- Impacts Website’s SEO
Yes, you heard that right!
A proper and presentable UI not only works well for user experience but also for the website’s SEO. It is the medium to drive organic traffic to your website and UI creates the first impression.
Both work side-by-side to serve the marketing and user’s purpose. Your creative effort (UI) that is fully optimized (SEO) can lead to conversions. A good SEO specialist will not only help you with ranking on SERP but also assist you with user optimization. It is possible when the elements on your website including videos, HD images, and infographics are highly optimized.
Your website must meet the criteria set by Search Engines like Google related to content standards, keyword optimization, link building, utility, speed of page, and UI/UX relevance.
SEO and UI/UX are like partners who work in a unified way for your business growth.
- Improves Ranking
As we discussed above SEO helps with the optimization of your website, and a good UI/UX will help with improved ranking. They indirectly but heavily contribute to the website’s ranking.
A well-designed user interface will increase your customer engagement. If users stay on your website for a long time, it will lessen the bounce rate. This will signal to Google that your website is highly optimized and offers relevant information to the users.
Further, there will be users who will take a particular action when visiting your website. These actions can be subscribing to your newsletters, making a purchase, calling you for services, or commenting on your blog. The best UI will help your users take action, stay on the page, scroll through your business, make purchases, and increase the conversion rate. These customers in future become your brand’s ‘word-of-mouth’ marketers.
Final Thought
When you opt for customized website design or website development, the design must be user-centric. It increases the usability of your website in today’s tough online market competition. Put groundbreaking efforts while designing the user interface because every user experience will count.
Remember, the designers and developers who design your website will not use it. The real users will use this website. Your UI must be smart, navigable, usable, functional, and reliable to users to interact and engage with your brand for a long time.
Hire the best website design experts for developing optimized brand websites.
