Marketing Automation Mastery is a comprehensive course designed to equip participants with the knowledge and skills necessary to leverage marketing automation tools and strategies effectively. In today’s digital landscape, automation plays a pivotal role in optimizing marketing efforts, enhancing customer engagement, and driving business growth. This course delves into the principles, techniques, and best practices of marketing automation, enabling participants to create targeted campaigns, streamline workflows, and achieve higher conversion rates.
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Curriculum
- 1 Section
- 13 Lessons
- 2 Weeks
Expand all sectionsCollapse all sections
- Introduction to Marketing AutomationThe Evolution of Marketing in the Digital Age Benefits and Importance of Marketing Automation Key Terminologies and Concepts13
- 1.0Chapter 1 : Introduction15 Minutes
- 1.1Chapter 2 : Building Blocks
- 1.2Chapeter 3 : Building Welcome Series8 Minutes
- 1.3Chapter 4 : Tagging & Scoring20 Minutes
- 1.4Chapter 5 : WordPress Integration12 Minutes
- 1.5Chapter 6 : Tracking & Reporting15 Minutes
- 1.6Chapter 7 : Wrap Up4 Minutes
- 1.8Chapter 8 : Prototype Sales Funnel10 Minutes
- 1.9Chapter 9 : Confirmation Page6 Minutes
- 1.10Chapter 10 : Special Features
- 1.11Chapter 11 : Automation From Scratch10 Minutes
- 1.12Chapter 12 : Vertical Host Options6 Minutes
- 1.13Chapter 13 : Wrap Up3 Minutes
