Arun opened the fashion & lifestyle store. People walked in, looked at designer clothes, and did not make purchases. After some time, people stopped noticing his designer store.
What went wrong?
Well, Arun did not have a strong digital presence, customer reviews, or an optimized Google My Business listing.
What should Arun do?
Well, Arun is smart! He hired a professional SEO company to provide the necessary SEO services.
How did the SEO help Arun?
The SEO expert fixed the GMB Listing for Arun for local reach, strengthened his digital presence by optimizing the website with proper images and videos, worked out customized social media strategies with a Social Media Specialist to upscale his business, and optimized the content using business-related keywords.
It helped increase his online fashion & lifestyle store’s visibility, customers started noticing his brand, and there was a huge conversion of visitors into full-time buying consumers.
Arun is satisfied with the SEO results.
It shows how SEO can improve the visibility of your website using organic keywords, attracting a large number of audiences. Further, the better visibility of your pages drives your sales and provides a good ROI.
If you are up for detailed information, then this quick SEO guide is the right pick for you.
(Source: https://www.rockstarmarketing.co.uk/seo-guide-for-beginners/)
What is SEO?
SEO or Search Engine Optimization, is the practice of continuously optimizing your website to help it rank higher. It increases your site’s visibility in the organic search results on popular search engines. The organic search result using the right keyword strategy and optimization helps drive traffic to the website for conversion, and to generate more revenue.
The SEO expert carries out keyword research according to your business’s requirements. The specialists help create high-quality content and provide link-building services to help your brand’s website rank on the first page of the Search Engine.
(Source: https://www.semrush.com/blog/what-is-seo/)
Importance of SEO for Businesses
AI and Google updates are ever-changing, and SEO companies need to stay ahead of the latest trends. Organic clicks can only help brands increase their online ranking.
Most of the organic clicks accounted for online are 45.1%, and Google Keyword clicks account for 17.9%. This shows the importance of SEO for businesses, which helps you rank better than your competitors.
- Optimizing the Technical Elements: A Crawlable Website is the Need of the Hour. Only a specialized SEO company can work on optimizing your core website elements, HTTPS, URL structure, optimization of texts, images, and videos, checking mobile optimization, Schema, etc. These technical elements add to your website’s enhanced appearance, visibility, conversion of traffic, and much more. It comes under the Technical SEO service that helps make your website visible to Search Engines.
- Crafting Business-Oriented Content: Keyword-based content is the best way to engage and reach out to a large number of audiences. It increases your business’s visibility and provides valuable information to your target audience. This is the reason the content marketing industry will be worth $600 billion by 2024. Content marketing costs 62% less than other marketing methods and generates 3x more leads.
- More Visibility: Search Engine Optimization helps garner more visibility for your website by driving more traffic to it. Your website will appear in the first five suggestions that are predominantly used by users to find a particular product or service.
- Attracts Your Audience: Lands your potential audience if your web pages are properly optimized. It helps generate high-intended business-specific traffic.
- Boosts Credibility: The higher your site will appear in Search Engine results; the higher your credibility will be. Your business will gain customers when business-oriented keywords are used, which will further develop your trust in the user’s mind.
Quick Insight into Main Elements of SEO
Website Auditing
By auditing your website, the specialist will come to know whether it is optimized to achieve your traffic goals. The website audit provides proper insight into the missing elements that are pushing back your website’s ability to achieve your online business goals.
With a proper SEO audit, the experts will help optimize your site to rank your target keywords. Link audits are predominantly done to check if the domain, URL source, and anchor texts are providing any value to your website or not. It is followed by SEO and Social Media Audits to check if proper metrics are taken into consideration to avoid website page errors.
Keyword Research and Analysis
From high-volume keywords to local keywords, everything falls under SEO. These keywords are used across your website to help you generate leads without putting in extra effort to pay for Ads. Keyword research is an important component of SEO.
On-Page SEO
You must optimize your website pages for the Search Engines to understand your page’s content, crawl it, and rank it higher on the first page. It is also known as on-site SEO to structure your online website and make it navigable.
Local SEO
It is one of the top-rated SEO services provided by SEO agencies to help businesses appear in local searches. The experts optimize your Google My Business listing to help you get attention from your local customers. Most users search with keywords like “near me” when searching for products and services. A properly optimized website helps locals reach your place quickly.
Off-Page SEO/ Link Building
This is also known as off-site SEO. It includes the actions taken outside of the on-site optimization to harness potential consumers. These aspects include link building, content writing and marketing, e-book creation, listicle writing, classified Ads, etc.
Here, link building helps embed high-quality external and authoritative links in your content that help your website rank better. It includes specific industry-related keywords to be used as anchor texts for acquiring the hyperlinks.
Major Business Goals You Can Achieve Using SEO
· Higher Ranking on Search Engine: Do you know 75% of users click on the first and second results of the search engine’s results? So, the main focus of your SEO expert must be ranking you highly on the search engine, whether Google or Bing. The more visible your website is, the more chances of clicks there are.
· Crawling and Indexing of Sites Become Easier: Google uses computer programs or bots to look out for newly updated pages. There must be proper backlinks to help Google find your website. Indexing helps the search engine know what your web page is all about. Google will save your webpage information in its huge database to highlight in search results at the right time for users.
· Quality Traffic: Instead of driving lots of traffic, SEO helps drive only strategic traffic to your website. They are the organic leads that will convert into full-time paying customers in the long run with your marketing campaigns.
· Decrease in Bounce Rate: SEO helps you with website optimization, the right keyword-infused content, and optimizing your search queries. It helps capture the eye of your visitors and increases their on-page time. In return, it will decrease the bounce rate of your website.
Final Thoughts
This SEO guide is strategically written to help beginners and businesses understand where they are lagging. You can use this detailed guide to understand the peculiarities of SEO and why it is taking the front seat in today’s scenario. The right SEO company can help drive better onsite results.
