Digital marketing is an integral part of today’s business’s online strategy to enhance and reach a wide audience in a limited time. To drive traffic to one’s site and build brand awareness, various types of digital marketing services play a crucial role. It is estimated that digital marketing’s total market value will be around $1.3 trillion by 2033. This shows how a mix-and-match of various types of digital marketing and its major services will impact the upliftment of businesses.
If you are a business owner, you must know about various digital marketing types or hire a suitable digital marketing company, to help increase your ROI. This way you can sell more and onboard more customers.
If you are a business owner, you must know about various digital marketing types or hire a suitable digital marketing company, to help increase your ROI. This way you can sell more and onboard more customers.
(Source: https://www.hostinger.in/tutorials/digital-marketing-statistics)
Top 8 Digital Marketing Types You Need to Know
- Affiliate Marketing
It is a multi-billion-dollar global industry that drives up to 30% of the market sales. 31% of businesses consider affiliate marketing to be the top source for income generation.
Affiliate marketing uses the growing popularity of social media influencers and industry experts to promote their products or services and increase their sales. The influencers can increase a company’s sales through informative videos, blogs, or viral posts. TikTok, LinkedIn, Instagram, and YouTube videos have become mainstream media to enhance sales.
- Content Marketing
“Content is not only the king but the whole kingdom on which the companies rely”.
Without content, your customers would not know how to use the products and services or how a particular product will solve their problem. The blog posts, listicle articles, how-to blogs, infographics, and other instructional material help boost your leads and ultimately close sales.
Your brand-motivated content will help your target audiences know you better. You need to attract your customers to come to you for the latest industry content. The best part of content marketing is it is cost-effective, a versatile option to attract customers, high-quality content attracts customers and helps you achieve your business targets.
- Email Marketing
It is still an effective marketing technique despite the wide use of mobile ads and social media platforms. Email marketing helps create effective marketing campaigns that convert the leads into customers over time.
This form of digital marketing interacts with the wider audience reach but the only marketing requirement is to improve the open rate. To help with the click-through rate for the emails, the marketers need to make the emails more interesting, create a sense of urgency, let users set their preferences to check emails, and you must personalize them.
- Social Media Marketing
77% of businesses use social media platforms to connect with their customers. 41% of businesses depend on social media as the revenue generation driver. Through social media, businesses can actively engage their audiences. Organic marketing helps in engaging with the direct community to build a solid following.
Few businesses interact with people through paid methods by diverting their ads. You need to have an understanding of which social media platform your target audiences use to enhance your sales. Hiring an expert from a reputed digital marketing company can also help you with the same. They can help you create custom audiences based on gender, age, location, interest, etc.
- Influencer Marketing
“Nothing influences your customers nowadays than what their ideal influencers are saying.”
It is slowly becoming one of the leading digital marketing types that is helping businesses promote their products and services by partnering with micro or macro influencers. The influencers are the thought leaders who create content keeping in mind their audiences.
If you reach out to the right people, then you can sell your products and services with ease. Influencer marketing helps your brand gain exposure, boost brand awareness, and increase your sales. Nowadays, B2B and B2C companies both are leveraging the benefits of this type of marketing.
- Video Marketing
Most users turn to YouTube or Instagram to check about a certain product or services, and their usage. It helps them read reviews provided by other people, and what they have to say about the usage of a product. Most people learn about your products or services for the first time from the videos on these platforms. Businesses have found success with video marketing by integrating digital marketing services such as SEO, Pay-per-Click, Organic Ads, blog posting, creating viral posts, personalized marketing campaigns, etc.
- Search Engine Marketing
SEM is the paid version of search engine optimization. It helps businesses to rank their website higher on SERP. You can purchase an Ad space to appear higher on search engines. SEM creates a link between SEO and PPC.
However, the type of content you form or the keywords you use will directly impact the ad space bidding process. You must do your research or hire digital marketing executives to find an ad auction for specific search queries.
If a search engine like Google, Yahoo, or Bing finds your website relevant, you can earn a spot on the SERP. Users can recognize the ads because the paid URLs possess an ‘Ad sign’ at the beginning. The right combination and use of SEM and SEO will help increase CTR and drive website traffic. It is quite useful for local businesses, and a cost-effective method to engage with your potential audiences.
- Mobile Marketing
With billions of mobile users worldwide, businesses are targeting customers using apps and SMSs. A push notification from the business lets the customers know about the brand’s deals and discounts or about the launch of new products. The creation of intuitive and engaging apps is making the work of customers and businesses easier. You can keep your target audiences and customers aware of the new happenings in your business.
Final Thoughts
These significant types of digital marketing are helping businesses achieve their short-term and long-term goals. Now, businesses can rely on these modern methods to reach out to billions of customers in the blink of an eye. By engaging with modern marketing intelligence, digital marketing is thriving and helping businesses to create brand awareness and increase ROI.